(Video Coming Soon)


What are Ozitoys?
Ozitoys are hands-on tools for learning electronics—each one designed to teach a specific type of circuit.

Ozitoy 1, for instance, walks you through building a basic series LED-resistor circuit. Just scan the QR code in the box for a quick how-to video and follow the diagram on the front of the toy. It’s that simple!


Why Ozitoys?
You might not be familiar with it, but this is a breadboard —a tool commonly used by students and hobbyists to prototype and build circuits. It’s useful, but as a designer, I found it frustrating. With all its columns, rows, and multiple power rails, it can feel overwhelming—especially for beginners. So I set out to redesign it: to simplify the experience, remove the ambiguity, and guide users by showing exactly where each component should go.


Greater Mission:
Circuits and electronics are super cool and interesting—and they shouldn’t be so intimidating. What better way to demystify them than by learning through doing, by making real circuits—the kind that shape our everyday lives? That’s at the core of Ozitoys: electronic literacy.

We live in a world shaped by technological tools like phones and computers, yet we often have no idea how these things actually work. There’s a large—and growing—divide between the tools that shape our lives and ourselves, the people shaped by them. That’s a problem. There’s a lack of transparency.

As this divide grows with technologies like AI, the need for electronic literacy becomes even more urgent. We should all have a basic, physical understanding of how our tools work.


Electronic Pragmatism:
Ozitoys take a pragamtist approach to electronics. Each toy teaches through doing—through direct, tactile engagement with real components. There’s no software, no hidden code, no abstraction. Just the physical stuff: resistors, LEDs, transistors. The toys use only discrete components, so the behavior of each circuit emerges directly from the physical arrangement of parts. In this way, the hardware is the behavior. You learn by touching, placing, connecting—and watching something come to life. It’s circuit education at its most stripped-down and transparent.